Helen Walker

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The Five Steps of Brand Revitalization

13th August 2009
A current and popular trend in advertising and strategic communications has been branding initiatives and their ability to create the "brand experience". These initiatives objectify a brand's promise, identity, personality, and cultural relevance. Brands ... Read >

SEO Copywriting Call To ActionTips

13th August 2009
You have done everything you can think of to your brand's online presence: your marketing brochures and catalogs are awesome, your website is designed, built and optimized professionally, and your content is simple, compelling and highly relevant. But the... Read >